Date: July 16, 2013 (Week 4 - Case Studies)
Link: http://www.pickthebrain.com/blog/5-reasons-why-babies-would-make-successful-bloggers/
Comments:
I knew I had to write about it the minute I saw this blog post. Alice is a better blogger than myself? How can it be possible? The author then listed five reasons as follow:
1. They focus on one thing at a time
2. They don't care what other people think
3. They need a mentor
4. They understand the importance of rest
5. They grab their parent's attention well
I guess the author is right. Alice seems to display the above five traits 24 hours a day. Personally I find the second reason most applicable to me. Yes, there are a lot of standard rules out there about how you can utilize social media and how you should write blogs to become popular. However, I have my way of writing and my unique voice. I am not going to create blog posts solely to fulfill the SEO mechanism. I want to write about stuff that I feel passionate about, and I want to write my opinion. I do not and will not create blogs all start with "The top 10..." or "The 5 tips on..." unless they describe the content well.
Last but not all, I need to practice my attention grabbing skills. Read my blog, read my blog, and read my blog!
CEOs on Social media? Good or bad ideas?
Date: July 9, 2013 (Week 3 - Case Studies)
Link: http://www.bbc.co.uk/news/business-23083462
Comments:
This article is about having your senior executives on social media. It talks about the potential benefits and pitfalls, which is very different from the usual social media blog that I have been reading.
The article mentioned a SEC investigation on Netfix because the CEO posted company information on the company's Facebook page. No fine or charge was brought, but it led the SEC to clarify how information should be disclosed. It is ok to use social media, but you have to make sure investors are aware that you are using these channels.
Some CEOs recognize the importance of social media, but some say they just do not have the time. One even suggested that if a CEO tweets regularly, this person probably does not do much work. The diverse view is fascinating, and I truly believe these CEOs should really learn what social media is about before making comments on something that they are not familiar with.
Social media is clearly not replacing traditional media in my opinion, it is complementing traditional media. It is somewhat unwise to ignore it once you look at the statistics. Having said that, when CEOs do start tweeting or blogging, they must have something original or interesting to say rather than writing random tweets or blogs. The social media presence of your organization is supposed to help you to fulfill an organizational objective, it is never there just for fun.
Facebook Officially Adds Support for the Hashtag
Date: July 2, 2013 (Week 2 - Case Studies)
Link: http://socialfresh.com/hashbook2/
Comments:
Apart from the
apparent benefits for marketers to find out what is being talked about simply
by searching #coach, I think the existence of hashtag on Facebook can be great
for another reason. Let’s go back to 2011, when Libya was experiencing a civil
war. The fact that you can search a topic through hashtag can help people with
similar thoughts or interest to find out the latest, such as where and when to
meet for a demonstration. The social power can be immense and it could have
taken down the power more quickly than it did, which means fewer deaths.
To me social
media is never just a marketing tool. Social media can be a great tool to
advance civilization. The anti-national education protest in Hong Kong
demonstrated it really well in 2012. At the beginning, no one cared. Then a
bunch of 15-year-olds started explaining to adults like me what was in the
small print through posting videos and posts on Facebook. However, I had to
check Facebook on a daily basis at least in order to keep up as there was no
hashtag back then. If the tool was available back then, it would have been
easier to search the topic and follow all the postings. Let’s see whether the hashtag
function would have any impact in Brazil and Turkey.
Link: http://www.mpi.mb.ca/en/Rd-Safety/Tips/60-Sec-Driver/Pages/60sec.aspx
Date: Jun 24, 2013 (Week 1 - Case Studies)
Comments:
I have always been fascinated by lobbying. That's right, the rich and powerful spends a huge amount of resources trying to influence government policies pretty much on everything. This blog about the Big 4 (aka the four biggest accounting firms on this planet) and its influence in the British government explains the close relationship between them.
As a PR professional, lobbying is basically part of what we do - influencing policy makers in order to benefit the very organization that we work for. However, you realize it is more than influencing when you look at the Big 4 in the UK (and to a similar extend in the US). They work with the government to formulate tax-related policies while they earn millions of pounds advising their clients on tax issues. Big 4 pays huge salary, but to me there are certain companies I would never work for because they don't sit right with my conscience. I need to make a living, but I am not going to sell my soul to pay my bills. There are other stakeholders in the equation such as the public and interest group, not just the people who own the company.
Social media and storytelling
Link: http://spinsucks.com/social-media/social-stories-how-to-use-storytelling-on-twitter/
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